Your personal shopper for your kids' clothes.
We take the time to learn your child's style and sizes, then introduce you to labels you haven't found yet, chosen for them.
Founding membership is limited to 50 spots.
All edits
Max’s September edit
Navy stripes with easy, play-ready shapes.
Tinycottons
Navy Stripe Polo Romper
Size 2Y
Emile Et Ida
Ocean Stripe Polo Sweater
Size 2Y
Why this edit
Curated with cooler mornings in mind: thin layers he can add or shed.
Max’s edit, composed around polished navy stripes.
Discover beautiful brands that are sourced just for you
Small, independent names you won't find at the mall, alongside the ones you already trust.
Discovery is the fun part. This is everything else, handled for you.
01
We learn their size — even when every brand runs different.
Cyrillus · Max
Boy's Striped Rugby Shirt
We recommend Cyrillus size 6 for Max
Cyrillus runs small, so we've sized up from Max's recorded size 5.
02
We read the whole catalogue so you don't scroll through one page of it.
03
We map out the season, then build around what's already in the closet.
Fall plan
5 gaps to cover
- Tops2 of 5 · picks in this edit
- Bottoms3 of 4 · in your bag
- Outerwear0 of 1 · in the next edit
Open the full plan
04
Birthdays, holidays, the wedding in June — dressed for each, without the reminder.
What's coming
- Oct 24Max's birthdayParty edit arrives Oct 10
- Oct 31HalloweenCostume pieces in this edit
- Nov 26ThanksgivingDressy looks by Nov 12
05
The edit lands in one bag — grouped by brand, each with its own checkout.
Your bag
Ready when you are
Emile Et Ida
Emile Et Ida · Max
Ocean Stripe Polo Sweater
Size 2Y
I bought thisPili membership
Become a founding member.
A direct line to the founder and a voice in what comes next.
$20/ month
Your founding rate, locked for life.
Or $179 a year, locked for as long as you’re a member.
Founding member privileges
- Your first three edits, curated by Pili's founder.
- A direct line to Pili's founder.
- You decide what we build next.
- Give a guaranteed spot.
STANDARD MEMBERSHIP BENEFITS
- Every edit is reviewed by hand before it reaches you.
- Seasonal plans built around what you already own.
- An "occasions" calendar, so your kids are dressed for the moments that matter, without you thinking about it.
- One membership for the whole family.
Your November edit is on us. Billing begins with your December edit; cancel anytime.
Frequently asked questions
Am I expected to buy everything?
No. An edit is a considered shortlist. Save what you like, pass on what you don't, and buy only the pieces that feel right.
How does sizing work?
You give us your child's current sizes once. We map those sizes to each brand's own size ladder, account for how the label runs, and recommend the size we believe will fit now with sensible room to grow.
Where do the clothes come from?
Every item comes directly from the brand or retailer shown. Pili doesn't hold stock, ship orders or mark up the clothes — you pay each retailer's listed price at their own checkout.
What if something doesn't fit?
Returns and exchanges are handled by the retailer you bought from, under that retailer's policy. We keep learning from your feedback so the next size recommendation is better.
Can I cancel anytime?
Yes. Monthly membership can be cancelled any time.
Do I need a membership for each child?
No. One Pili membership covers every child in your family.
Is there an annual option?
Yes — $179/year, available after your first edit.